Browse Month: August 2019

A career in Digital Marketing

Helloo All…. Once again welcome to my Blog. Our previous two blogs focussed on Digital marketing and how is it important, but what about a career in Digital Marketing will it really help? How exactly will it shape up? and many more questions come to our mind

To start up Digital marketing is a dynamic field as an when technology develops we need to be well acquainted with it. The rules change every now and then. I may be doing something now and the very next month I am into something else. This is one field which you can’t rely on mere books… Keep reading more material researching about the same and yet you may be out of the race.

But that said so this is the only field that’s required by everyone a company, an organization, a corporate, a service provider, a freelancer or even an individual. So that means this career opens a vast field of clients and customers as well as job opportunities obviously.

Digital marketing is one of the fastest-growing field with over $250 billion spent in online advertising globally, with Asia alone growing over 35% annually.

Digital marketing is a vast subject that is subgrouped into Email marketing, SEO, SMM, SEM, Social media and analytics, Each subgroup is a vast dynamic subject. You may or may not have a complete career in Digital marketing but as a marketer, you will have to work on it directly or indirectly.

But how does the career in digital marketing unfold? So we start with being a Digital marketing executive, an entry-level job

Executive— Specialist—– Team Lead—–Analyst —Digital Marketing manager—- Digital marketing head

Hope this helps 🙂

Why is Digital Marketing important?

According to research by Emarketer an average Indian spends almost 4 hours per day on the Internet- Mobiles or laptops which is 28 hours per week, 92 hours per month and approximately 1000 hours per year. That means 1 complete day per week is spent by an Indian individual on the Internet

Another article of Times of India’s source: Omidyar network stated that an individual spends 40% of its time on Social media and 18% on entertainment. Such big numbers but what does it really mean? and why are these numbers important?

When we talk about digital marketing it directly means targeting this segment of the audience. Digital marketing is everywhere you decide to watch a film and search for the nearest theatres and boom complete day whenever you are online there are offers and advertisements for movies. You open facebook and watch a certain video and boom again the advertisement pops everywhere. How do these people know my plans? am I being followed… Yes, you are and that is Digital marketing.

Your one search lures the product sellers searching for you. This is one attract marketing strategy widely followed today

What is this Digital Marketing

When we talk about the term marketing, it means attaching a niche value to your product or service for making it special to the customer. People nowadays are smart, intelligent, knowledgeable and accessible they don’t believe anything unless it is proved. So marketing is no more talent of just selling the product but in turn, attaching a brand and value to it

Marketing is a large concept, which depends on the 4PS of the product or service, This 4P’s determine the value of what you offer. Product or service that you are offering, Price- the value of the product or service, Place-where is the availability, and Promotion-being unique everything plays an important role in making you the king of marketing.

To move in about promotional strategies, from ages there have been a variety of choices for selling the product or service, That may be actually selling something door to door like a salesman or probably promoting on TV/Radio, Cold calling or selling over the phone, and many more which have been the traditional methods for selling.

But as time has changed technology has evolved and a new form of marketing has come into existence that is promoting over the digital forum right from emails to videos or even following ads. All this forms the crux of digital marketing.

Do wait for my next blog to get an in-depth idea about the same